Monday, December 23, 2019

Racial Segregation And Racial Equality Essay - 1834 Words

Whites persecuting blacks has been a constant in America’s history. Whites have used violence, intimidation, and terrorism to maintain their social dominance, economic advantage, and political security for centuries. Despite enormous strides, there is an uphill battle for racial equality still left to fight today. Nowhere was this racism so apparent in the twentieth century than in Forsyth County, Georgia. White Forsyth County residents drove the county’s entire black population out to â€Å"fulfill their inheritance and birth right† as the superior white people (Senior). Valuing racial purity, the white citizens considered merely a â€Å"black face as a threat to their entire way of life† and prosperity (Senior). Ethnocentric in their beliefs, the white community utterly obliterated an entire culture solely due to the fact that the culture wore a different skin than they did. Even though the white community of Forsyth County proclaimed that they won the f ight â€Å"against n*ggers†, they did not (Senior). They only strengthened the cause for equality, integration, and tolerance among all people, which is something their bigoted minds cannot comprehend. Toni Morrison and Alice Walker use their own struggles with racism and sexism to articulate the prejudice and oppression black women face in an American culture dominated by white men in The Bluest Eye and The Color Purple. Pecola and Celie, both young black women, exemplify this oppression not only through extreme sexual violence but alsoShow MoreRelatedThe War For Equality During The 20th Century1218 Words   |  5 PagesWar for Equality The first half of the Twentieth century witnessed both WWI and WWII and another war as well; the War for Equality. With a racism and persecution at a high level, racial minorities were ready to fight back. In the first half of the Twentieth century the mistreatment of racial minorities led to a War for Equality; fought on many levels with varying levels of success. The war was fierce and did not end in the first half of the Twentieth Century. Like any war the War for Equality had its’Read MoreEffects Of Racial Discrimination On The Civil Rights Movement1403 Words   |  6 Pagessignificance of Presidents in reducing racial discrimination during 1860-1970 we must first look at the impact each President had on the civil rights which will be measured by how they reduced racism through reports and legislation aiming towards African Americans (AA). Presidents were crucial in reducing racial discrimination because without the influence of national leaders it is impossible to understand how AA achieved integration and racial equality. Racial discrimination can be defined as beingRead MoreHow Racial Minorities Found Hope for Improvement1167 Words   |  5 PagesRacial minorities have suffered a treacherous life under the white majority for the period 1870s-1930s. However, they worked hard to improve their political, social, and economic conditions with some successes and failures. By overcoming the laws and regulations p laced by the white majority, racial minorities found methods to settle in an area and earn a living. Even though they were not guaranteed equality, minorities lived an arduous yet hopeful life, waiting for the day when they could be treatedRead MoreGke 1 Task 21300 Words   |  6 Pagesleader for his role in fighting apartheid and being the first multi-racial president of South Africa. His presidency created a significant change in the perception and building of a multiracial society in South Africa and around the world. Nelson Mandela was also known to be a leader of a civil rights organization known as the African National Congress. The purpose of the African National Congress was to demolish racial segregation and discrimination. The two most significant social changes made byRead MoreComing of Age in Mississippi and Segregation Essay1304 Words   |  6 PagesMississippi. Her story comprises of her trials and tribulations from life in the South during the rise of the Civil Righ ts movement. Life during this time embraced segregation, which made life for African Americans rough. As an African American woman growing up during the Civil Rights movement, Moody has a unique story on themes like work and racial consciousness present during this time. Moody’s position as an African American woman provides a unique insight into these themes through her story. As a littleRead MoreCivil Rights For African Americans1001 Words   |  5 PagesAmericans Marciano Castillo Government 3P May 5, 2015 For centuries African Americans have been treated differently because of the color of their skin. They’ve been slaves, segregated, and discriminated, and been forced to fight for equality. Till this day African Americans are discriminated but yet have accomplished a lot from changing laws to changing the way they are viewed. The first slaves arrived in Virginia around the 1600’s and was the jumpstart to what was to come in the unitedRead MoreMartin Luther King And Rosa Parks : Achieving Racial Equality Essay1543 Words   |  7 Pagesand Rosa Parks in achieving racial equality, the presence of racism in American society continues to cause turmoil between white and minority individuals, which invokes an essential question: despite living in a modern and progressive society, why has racial equality not been truly achieved yet? Unfortunately, the long-lasting presence of racial injustice has prevented our society from attaining full acceptance of diverse beliefs and eradication of racial segregation, which still exists today onRead MoreEssay on Martin Luther Kings Successful Philosophy1019 Words   |  5 Pagesfreed and the constitution was amended to guarantee racial equality, they were still not treated the same as whites and were thought of as second class citizens. One man had the right idea o n how to change America, Martin Luther King Jr. had the best philosophy for advancing civil rights, he preached nonviolence to express the need for change in America and he united both African Americans and whites together to fight for economic and social equality. Throughout his education, Martin Luther King JrRead MoreThe Cold War Between Communism And Communism1382 Words   |  6 Pagesthought that Unites states should play the role as a leader to â€Å"lead the rest of the world to a future of international cooperation, expanding democracy, and ever-increasing living standards (Give me Liberty P952).† They wanted to express the idea of equality, civil rights, and the freedom to the world, and hoped to build an easier world for democracy and capitalism. However, Soviet Union, which was the only power that could rival the United States, claimed that communism could make the world more organizedRead MoreThe Civil Disobedience Of African Americans1369 Words   |  6 Pagesbroken, but the chain of discrimination still existed. Under racial segregation, colored people were not allowed to share public facilities and activities with white people. The Civil Rights Movement was then established with its goal to clear any segregation and dis crimination against African Americans. In today’s society, discrimination has been banned, but a degree of segregation still exists in our community such as schools. Segregation has not yet ending. The civil disobedience of African-Americans

Sunday, December 15, 2019

Benedict’s Rule Free Essays

â€Å"Benedict’s Rule†, a document that supposedly details the way a true Christian must behave to actually be a true Christian, and not a mere Sunday churchgoer, is a curious text. It is aimed mostly at those who wish to dedicate their whole lives to God, written mostly for monks. However, it is often taken to be a guide to how all Christians should behave despite the fact that there are quite a few things that differ rather drastically from what the Bible says. We will write a custom essay sample on Benedict’s Rule or any similar topic only for you Order Now It is my opinion, thus, that this text cannot be used as a correct interpretation of God’s vision for Christians. Before beginning dealing with both this text and the Bible, I must note that the Bible contains controversial information. Sometimes the tales are of humans that strove hard and failed, and their failure – when taken literally and not as a lesson – can serve as a bad example. Other times, tales are shown to demonstrate how not to do, and there aren’t very many instances that there are direct commandments towards humanity. That is why I have decided to use one particular section of the Bible – the Sermon on the Mount, as it is a depiction of Christ speaking directly and clearly to the people to show what he wants of them. It is a condensation of the Bible in many ways. And, as we shall see in direct comparison, what the Bible says are the direct words of God do not comply even closely what St. Benedict wants of the people. First of all, the text explicitly shows a bias towards monks. Even though it was written for monasteries, the author does not seem to accept any other kind of worshipper. Only those who are monks are actually pleasing to God – or, at least, such an expression I garnered from reading the text. And, even then, traveling monks, those, who have no stable monastery are frowned upon deeply and insinuated with all sorts of sins (â€Å"Always roving and never settled, they indulge their passions and the cravings of their appetite, and are in every way worse than the Sarabaites. † BR, chapter 1). Elitism, however, is one of the things Christian doctrine rises against the most. Christianity is not the religion of some Elite, it is the religion of the many, and it is for everyone, who will take the time and trouble to know God. Any person can do it, and there is no need to lead a special, â€Å"especially righteous† life in a monastery. No, indeed, a true Christian is a man of the higher world, a man of heaven, who descends unto the Earth to aid those in need of guidance here. Someone might protest on this one that monasteries are of great value. I do not underestimate the importance of monasteries in the great work that is Christianity – scholars and keepers of lore are as valued in the Christian tradition as in any other. However, neither are they the most important. The most important is the average, everyday person, who has his or her own relationship with Deity. The aim of Christianity was never to create an elite, it was to have everyone transmute into an elite. This requires not monasteries as places of seclusion – a monk may not even eat outside of a monastery, as chapter 51 of Benedict’s rule states – but as schools admitting all those who wish to learn truly! A division between believers is not only unnecessary, but also harmful to the cause, and teaching it to the people who would be teachers is just plain evil, if an unintended one. Second, as we can see in Benedict’s rule, he depicts things such as humility, silence, and et cetera as being rather, well, showy. For instance, humility: Benedict shows that humility is to be spoken of out loud, at least in the middle degrees of it. This is not humility, but the opposite, exaltation. Even the he mentions greater humility later on; it still does not seem to be the most important. Formal observance seems to take precedence over the simple and honest, if at times clumsy, task of living a good life, shows seem to be more important than honest service. Monasteries are supposed to be quiet and devoted to their given tasks, not showing off their â€Å"more-humble-than-thou-art†. This is devoutly un-Christian. The Bible says, however, that things such as worship should be kept in secret – and not because of a fear of nosy neighbors, either! The mysteries of God are simple, yet, when occulted, they gain great power for the transformation of the one that works with these mysteries. However, as with any occult knowledge, when revealed, it becomes absolutely useless and even false. Like decorations out of a good drama, when brought to daylight, they are nothing but fool’s gold – and the alchemical transmutation of fool’s gold into real gold only occurs in solitude and darkness, only after a person has sought his on way to God and fought his own battles on it. One might oppose me in that monasteries are there to leave the lights within this darkness, for the lone traveler and neophyte to use. Monasteries are supposed to lead the exemplary life, one for which the average believer should strive. Yet how much of an example is it, if it is impossible to follow because of the elitism? A true teaching goes out to the students of this teaching, it does not attempt to shroud knowledge in baubles. Yes, showing an exemplary life originally was one of their functions – however, such things must be done very carefully, and never massively. Yes, certain shreds of enlightenment, certain way markers can be transplanted from one person to another; and a basic education is never a bad thing. However, usually such things are not given in monasteries. They are not careful enough, not competent enough, and too massive for their own good – and, even if they were good enough, what truth about God was ever learned in a classroom? It and the teacher in it can aid in pinpointing the way, not be the Truth itself. Added to the usually reclusive and yet arrogant life of the monasteries, what comes of it is more an indoctrination than anything else. And this leads us to the next un-Christian thing I found in Benedict’s Rule. Benedict speaks much of obedience. (â€Å"As soon as anything hath been commanded by the Superior they permit no delay in the execution, as if the matter had been commanded by God Himself. â€Å", chapter 5) However, he speaks of obedience to humans, not to God. He says that those high up in the Church are God’s chosen for this work, and should be obeyed as God would be obeyed, for they are always vessels for His will. We shall not even get into the whole discussion of where saying that the Church hierarchs lack the basic gift of God – Free Will – leads. Omitting that, we shall focus on the fact that everything is, in its own way, a test from God. If subscribing to the theodicy of the fact that evil exists as a tool for our learning and growth, the fallacies of another can also be regarded in this respect. Preaching blind obedience, when one of the basics of Christianity is â€Å"Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you. † (Matthew 7:2)? The process of seeking has always involved thinking for oneself, separating the wheat from the chaff, deciphering the Holy Book that is Life and Christ itself – not merely obeying those who are also on this search, and may be going down a wrong alleyway, for to be human is to err! Christianity is a religion that is supposed to grant freedom, not to suffocate it within the throngs of hierarchy. In Benedict’s Rule there is much emphasis on formality. When prayers are to be said, how gifts are supposed to be given, and so on. (â€Å"CHAPTER XVI How the Work of God Is to Be Performed during the Day†, et cetera). The proper procedure for communion with God is quite important, that no one can deny, however, it is not by chance that the Sermon on the Mount focuses upon the inner motivations (â€Å"But I say to you that everyone who is angry with his brother shall be guilty before the court;† Matthew 5:22) and not on the outer manifestation. One might say that an outer manifestation, such as the keeping of formalities, is important as well. After all, is it not by ceremony that we recognize and identify? Is it not the symbol that shows us the way? Is it not the atmosphere that is created with these symbols and formalities that first teaches us the essence of religion, is within them not the spirit of Christianity itself? Yes, and I do not mean to contradict that in any kind of way. However, as a word written on a page can never replace the object itself, so the symbols of religion should not become the core of religion, and this should be remembered. Christianity, when it first arose, was a religion of personal experience. It was something that you felt and worked with, and it – and its outer expressions – was individual for every believer. Everyone was his own judge, in the end. Any outer rules that came into existence for Christianity, though important, were secondary, not primary. The code of conduct is a useful thing, however, it – if the monks to whom it is addressed are good monks – has no value whatsoever. It would be valuable for those striving to be monks, for complete novices, but not for those who have done the inner work. For, if one heeds the Bible, which frowns even upon evil thoughts, good actions should follow. The formalities are a necessary subsequence to real inner faith. What would be good is advice on wisdom, on how to make decisions, and not on the formalities. Tradition is important and beautiful, but not to this extent. It should not become dogma, accepted on faith as Gospel – and as too many would want it to be. As we can see, the text †Benedict’s Rule†, if read with care, can be seen as even contradicting the Bible. Such is the price of human folly; such is the price of people attempting to judge the inner world by outer laws. Not a gentle mingling, growing into each other, which is done within every true individual’s hearts – but a forcible mashing together of the two things that should be one, yet are now separate. This task, to be done, must include letting go of the reins of society and entrusting the process within the hands of an individual human and God, though this is very difficult. Christianity is not supposed to force this relationship, as Benedict states, with punishments (â€Å"At the day hours, however, whoever doth not arrive for the Work of God after the verse and the Gloria of the first psalm, which is said after the verse, let him stand in the last place, according to the rule which we stated above; and let him not attempt to join the choir of the chanters until he hath made satisfaction, unless, perchance, the Abbot’s permission hath given him leave to do so, with the understanding that he atone the fault afterwards† chapter 43). However, it is supposed to gently show those who made a mistake that it was a mistake. As Socrates said, â€Å"There is not one person that would do evil if they knew it was evil. † This is true, and Christianity’s function is to enlighten the people, to aid them in stopping making mistakes. How many times could a teacher force someone to learn? None. But a teacher who awakens within his pupils not fear, but a desire to learn, will succeed in being a good teacher. Benedict, though he tries valiantly, fails this difficult task. How to cite Benedict’s Rule, Papers

Saturday, December 7, 2019

How to Write a Literature Review free essay sample

HOW CAN I WRITE A GOOD LITERATURE REVIEW? You should use the literature to explain your research after all, you are not writing a literature review just to show what other researchers have done. You aim should be to: ? Show why your research needs to be carried out, ? How you came to choose certain methodologies or theories to work with, ? How your work adds to the research already carried out, etc. What is the purpose of a Literature Review? The purpose of a literature review is to convey to the reader what knowledge and ideas have been established on a topic and what are the strengths and weaknesses. The literature review allows the reader to be brought up to date regarding the state of research in the field and familiarizes the reader with any contrasting perspectives and viewpoints on the topic. There are good reasons for beginning a literature review before starting a research paper. These reasons include: ? To see what has and has not been investigated. ? To develop general explanation for observed variations in a behavior or phenomenon. ? To identify potential relationships between concepts and to identify researchable hypotheses. To learn how others have defined and measured key concepts. ? To identify data sources that other researches have used. ? To develop alternative research projects. ? To discover how a research project is related to the work of others. What is a conceptual framework? There are many ways to explain a conceptual framework. It can be any or all of the following: †¢ A set of coherent ideas or concepts organized in a manner that makes them  easy to communicate to others. An organized way of thinking about how and why a project takes place, and about how we understand its activities. †¢ The basis for thinking about what we do and about what it means, influenced by the ideas and research of others. †¢ An overview of ideas an d practices that shape the way work is done   in a project. †¢ A set of assumptions, values, and definitions under which we all work together. Why do we need a framework when doing research? A framework can help us to explain why we are doing a project in a particular way. It can also help us to understand and use the ideas of others who have done similar things. We can use a framework like a travel map. We can read a map, because others before us have come up with common symbols to mark streets, lakes, highways, cities, mountains, rivers, etc The scale on a map tells us how far apart different places are, so we will get an idea how long it might take us to get from one point to the next. A map also shows us that there may be many different paths that can be taken to get to the same place. A framework can help us decide and explain the route we are taking: why would we use certain methods and not others to get to a certain point. People might have tried a similar path before and have had different experiences using one road versus another. Or, there may be paths that have never been explored. With a conceptual framework, we can explain why we would try this or that path, based on the experiences of others, and on what we ourselves would like to explore or discover. A dependent variable is a  variable  whose value depends upon  independent variable  s. The dependent variable is what is being measured in an experiment or evaluated in a mathematical equation. The dependent variable is sometimes called the outcome variable. The dependent variable is the variable that is being measured in an experiment. For example, in a study on the effects of tutoring on test scores, the dependent variable would be the participants test scores. The terms dependent variable and independent variable are used in similar but subtly different ways in mathematics and statistics as part of the standard terminology in those subjects. They are used to distinguish between two types of quantities being considered, separating them into those available at the start of a process and those being created by it, where the latter (dependent variables) are dependent on the former (independent variables). [ A dependent variable is what you measure in the experiment and what is affected during the experiment. The dependent variable responds to the independent variable. It is called dependent because it depends on the independent variable. In a scientific experiment, you cannot have a dependent variable without an independent variable. Independent Variable Definition What is an independent variable? The independent variable is the variable that is  manipulated  by the researcher. The independent variable is something that is hypothesized to influence the dependent variable. The researcher determines for the participant what level or condition of the independent variable that the participant in the experiment receives. For example, each participant in the experiment may be randomly assigned to either an experimental condition or the control condition. Dependent Variable Definition What is a dependent variable? The dependent variable is the variable that is simply  measured  by the researcher. It is the variable that reflects the influence of the independent variable. For example, the dependent variable would be the variable that is influenced by being randomly assigned to either an experimental condition or a control condition. A  hypothesis  is an explanation for a phenomenon which can be tested in some way which ideally either proves or disproves the  hypothesis. For the duration of testing, the hypothesis  is taken to be true, and the goal of the researcher is to rigorously test the terms of the  hypothesis. The concept of the  hypothesis  is a very important part of the scientific method, and it also holds true in other disciplines as well. For example, some historians have put forward the  hypothesis  that the Salem Witch Trials were brought about by the consumption of grains contaminated with ergot, resulting in a mass hysteria. When someone formulates a  hypothesis, he or she does so with the intention of testing it, and he or she should not know the outcome of potential tests before the  hypothesisis made. When formulating a  hypothesis, the ideals of the scientific method are often kept in mind, so the  hypothesis  is designed to be testable in a way which could be replicated by other people. It is also kept clear and simple, and the  hypothesis  relies on known information and reasoning. Hypothesis helps the researcher in designing the study such as the methods, research instruments, and sampling  design to be used as well as the data to be gathered. It also use as bases for determining assumptions and for the explanation about the data gathered.

Saturday, November 30, 2019

What are the advantages and disadvantages of using teams for sales

Teamwork is the ability to recognize the complexities of a task and identifying a group of individuals with the mix of talents needed to work harmoniously towards the achievement of that task. Teamwork as a business model is gaining a lot of support in managing a business organization, especially in making effective sales team.Advertising We will write a custom assessment sample on What are the advantages and disadvantages of using teams for sales? specifically for you for only $16.05 $11/page Learn More It helps the team to share knowledge and experience. Effective sales teams are realized, when employees meet on regular basis to discuss progress while identifying problems encountered. The solutions to these problems are sort from within the team, thus enhancing teamwork (Gould para 2). This consultation is also important, as each team member is part of decision-making. This makes the achievement of group task easier. Teams are also important as they he lp organizations avoid duplication of roles by partnering people. Teams also help a company to work within its budget to achieve its objective, as each member has several targets therefore reaching a wider client base. However, it has been noted that it is very difficult to implement teams. This is so when a sales team leader directly supervises the team and rewards team members individually, thus encouraging competition rather than collaboration. Teamwork also hinders opportunities for individual success where the organization rewards the whole group. All recognition goes to the group rather than outstanding individuals thus no individual effort is recognized, rewarded and appraised. Some companies have self-regulating teams. Such freedom can hinder success, as there is limited evaluation and accountability of individual team members (Sorrow para 5). Despite the challenges, teamwork achieves more in complicated task that needs combined skills and talents. Team members are also able to assist each other therefore reaching group objectives easily. What differences are apparent in how these two organizations approach Teamwork? How would these differences impact team effectiveness?Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The two organizations have adopted different approaches to teamwork in the following manner. The electrical supplier partners two people who work together at a specific task. This encourages team members to help each other in accomplishing the task. There are no individual roles for individual team members, thus team partners must work together until a task is accomplished. On the other hand, the radio sales team has five members. Every member has own sale accounts they manage. While the sales team at the radio station has very limited supervision and consults the senior manager only when deciding on matters that would affect the entire radi o station, the electrical supplier team works under the lead sales engineer, who oversees the implementation of sales efforts. The self-regulation of the sales team at the radio station ensures that each individual makes own decisions that only affect their accounts. Sharing of responsibilities is kept to a minimum. However, teamwork is enhanced during weekly meetings when members share challenges, and solutions are sort from within the group. These weekly meetings help individual team members make decisions in managing individual accounts. At the electrical supplier, teamwork effectiveness is the responsibility of the lead sale engineer as each individual is inclined towards individual achievement rather than teamwork. Rewarding of individual success at the electrical supplier hampers teamwork thus the difficulty in its implementation. In contrast, rewarding the entire team enhances teamwork. Progress at the radio station is the responsibility of every member, who must account to t he group on weekly basis. At the electrical supplier, teamwork is less effective because the lead sales engineer manages individuals inclined towards competing with each other, rather than collaboration. Works Cited Gould, Rennie. â€Å"Is Teamwork in Sales Important?† EzineArticles. 2000. February 03, 2011 http://ezinearticles.com/expert/Rennie_Gould/654379 Sorrow, Matthew. â€Å"Team Work – Advantages and Disadvantages† EzineArticles. 2000. February 03, 2011 http://ezinearticles.com/expert/Matthew_Sorrow/77922 This assessment on What are the advantages and disadvantages of using teams for sales? was written and submitted by user Keagan Kelley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Second Hand Lions essays

Second Hand Lions essays We watched the movie Secondhand Lions in class. I really enjoyed the movie because the actors are superb, the characters endearing, and the plot has an I cant wait to see what happens next quality that keeps everyone laughing, gasping in surprise, and amused in disbelief. The first reason why I like this movie the main theme of the plot. The plot is about two aging uncles teaching a young boy about becoming a man. Walter, the grand-nephew, finds life with the uncles. Theres no phone or TV and the main activities are gardening and annoyance of salesmen. They are said to have endless supply of cash in a series of African adventures. Many people try to tell Walter that the uncles are bank robbers. Most of the story has to do with the young Garth and Hub, who ended up in the French Foreign Legion and had unbelievable adventures with a princess named Jasmine and a shameful Sheik. Walter is faced with different pictures of his uncles, are they bank robbers, or heroic adventurers? Soon, he must decide what he believes in. The second reason why I like this movie is because of the superb characters. I love the characters, especially the bigger than life nature of Hub and Garth. The uncles are very realistic characters. Garth is one of Walters uncle who has traveled the world in a numerous of adventures. Walter's character matures throughout the movie. I see Walter unsure of himself in the beginning, but later into the movie he seems to be finding his footing. An important part of Secondhand Lions involves flashbacks that are in Garths tale of his and his brothers past. Uncle Garth tells the stories, which we see through Walter's mind. It leaves Walter wondering whether the tales are really to believe. The scenes showing the African adventures are well-handled. These flashbacks are the central to the plot of the movie. In conclusion, I really enjoyed the movie because the actors are s ...

Friday, November 22, 2019

A Review Of Successful JIT Implementations Information Technology Essay

A Review Of Successful JIT Implementations Information Technology Essay Globalization has led to an enormous increase in competition in all segments. Manufacturing, Service, Banking etc. nobody is protected by it. So to gain an edge over your competitors companies are highly focused on improving their processes and systems to reduce the throughput time which subsequently leads to cost-savings. As Just-In-Time is a lean management principle, it definitely results in overall cost reduction. But even after the underlying benefits of implementing a methodology like JIT, there is still a certain amount of reluctance to adopt this philosophy due to various reasons like lack of understanding of the process, benefits associated with implementation, apprehensions to change from traditional methods of production to modern methods, adopting new technologies, capital expenditure and numerous other factors. Such events hamper the growth of the industries and the growth of the nation as well. What the firms fail to understand is that this is an adopted practice and m ay not produce the exact expected results. Moreover, it takes time to implement JIT because it demands an entire process reform. Even Toyota (inventor of JIT), took more than 20 years to get to the lean system, which the looks upto. With not quickly getting the results and incurring of some initial costs, firms often refrain from getting into the trial phase. The study highlights the major issues Supply Chain faces in India which makes the lean practices difficult and desired output are not obtained. SIGNIFICANCE OF STUDY The study highlights a certain unfairness of the much idealized JIT philosophy if adopted blindly. Every concept behaves in a certain pattern in different scenarios. The main significance of the study is to find out the methods of the Risk Management in Supply Chain for smooth adoption and working of Lean management thus taking a leap ahead towards the successful implementation of JIT. The recommendations mentioned in the end are in context to the stories of Indian Firms but can be applied globally as India has made a mark on the International Globe. The study also highlights methods to overcome these failures related to implementation of JIT in India. REVIEW OF LITERATURE JUST IN TIME It is a manufacturing system with a goal to optimize processes and procedures by continuously pursuing waste reduction. The entire process was developed by Taiichi Ohno after the Second World War in competition to the American Automobile Industry. But the demand being less, the Japanese could not afford to order by EOQ & stock an inventory. So to keep the waste and operational cost to a minimum, Taiichi came up with the concept of Just-In-Time (JIT) where any item moves the production system on need. Systems were non-automated, there was no over-production and the time spent in waiting for parts and processing of order was now minimized. The inventories levels were reduced and so were the waste. When a car was selling at a particular selling price such that PRO FIT = (SELLING PRICE – COST) then cost leveling was the only option to raise profit levels. Also JIT got with itself cellular manufacturing when machines were clustered so that items move smoothly in the process. The workers were now trained to be multi-skilled to be able to work on more than one machine.

Wednesday, November 20, 2019

Developing a New Plug-in Hybrid Vehicle (Marketing Plan) Essay

Developing a New Plug-in Hybrid Vehicle (Marketing Plan) - Essay Example The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macro-economic factors are favourable for Ford’s hybrid car market development. However, after the financial crisis, the purchasing power of the UK consumer has reduced and hence the demand of high cost hybrid cars will remain low for few years. High brand image and large portion of market share are the two major strengths of Ford in UK, and increasing competition and high production cost are the major threat for the company. Major target market consists of high income group people who are tech savvy and environmentally conscious. The marketing strategy has been planned after considering the marketing, financial and societal objectives. As per the features of four P’s, Ford is expected to follow differentiation strategy by bringing product developments. Promotional activities are important for spreading consumers’ awareness for hybrid cars offered by Ford and hence, it will follow integrated marketing communication (IMC) approach for better performance. The financial planning is done based on projected sales revenue, and the anticipated profit for the years will be minimum. However, with increasing demand in the following years, the profitability is expected to increase. For controlling, evaluation and adjustments of strategies, balanced scorecard (BSC) approach is very effective as it includes major business perspectives. Ford will also use financial techniques for evaluating the effectiveness of the marketing strategy. 2. Introduction Globalization has brought several improvements in the society. In the case of economic developments, globalization has helped to encourage the trade and business among the world countries. Besides, with time, there has been a significant development in the field of technology that further expands the scope of trade and business in the global market. This has encouraged free trade policies and oligopol y market structure. As a result, competitiveness among the players in a given industry has been intensified to a higher extent. This competitiveness has urged the companies to gain a competitive advantage for avoiding unnecessary competition and achieving an upper hand position in the market (Reid, 2002). In this process, in the post-modern business organisations, developments and execution of effective strategic marketing plans has become inevitable tasks for them. Marketing activities are used for a number of reasons, for example, for increasing sales revenues, for brand developments, for promoting corporate image, for gaining trust of local market, for cost efficiency and for sustainability (Burrow, 2008, p.260). An extensive marketing plan includes a number of tasks and activities like developments of mission & objectives, environmental analysis, formulation, execution and evaluation of marketing strategies & tactics. In this process, marketers have to consider multiple elements of marketing. The primary element of marketing is known as four P’s i.e. product, price, promotion and place. Business organisati

Tuesday, November 19, 2019

The relationship between ethics and politics Essay

The relationship between ethics and politics - Essay Example Your duty is to weigh the benefits and the harm of your actions. For example, the majority believes that it is entirely wrong and unacceptable to take the life of another. But if you saw a child’s life in danger and the only way that you could save the child was to take the life of another, it would not be unethical to do so, although standards of behaviour dictate that taking the life of another is wrong. Barak Obama: I believe that taking the life of another to save a child does not set a bad example and it reinforces our responsibility to protect children. However, stealing when you can easily ask for food or work for it sets a bad example and would not be acceptable by any standards of conduct. Socrates: Again it is about knowing what is good for you. I cannot be good for you to fail to save a child from eminent harm. Nor can it good for you to steal to feed a child. Moral realism dictates that ignorance is the only form of unethical behaviour. Rational man determines what he thinks is best in each situation. In this regard knowledge motivates action that is appropriate and false perceptions and beliefs motivate inappropriate conduct. Socrates: Not necessarily. There is a human inclination to be corrupted by power so that political institutions tend to be susceptible to timocracy, oligarchy, democracy and tyranny. None of these political institutions are capable of being impartial and are vulnerable to corruption. Socrates: Democracy gives that unsuitable ruler certain rights that permit him to remain in office longer than he should be. He has the right to insist upon a thorough investigation and he has the right to confront his accusers. Socrates: I would have thought that that fact that he was unsuitable would have already been a matter of public record. Still, I would have to say that democracy is the lesser of all the evils of politics. For instance, timocracy is authoritarian and can be compared to military

Saturday, November 16, 2019

Is Shakespeares Portrayal of the Common Essay Example for Free

Is Shakespeares Portrayal of the Common Essay Is Shakespeare’s portrayal of the common people of Rome realistic? Why did the common people of Rome kill Cinna the poet? Shakespeare’s portrayal of the common people of Rome is realistic since he shows how people act when they are part of a crowd. The image of disordered society also influences the act of Rome populace since there are no rules. Shakespeare realized that people tend to follow the crowd; therefore, he uses this point to exemplify mob mentality which is prevalent throughout the play. In Act I, the commoners are cheering for Caesar after the defeat of Pompey, Marullus, a tribune, reminds them of how they had similarly cheered for Pompey in the same streets. The people once wait â€Å"with patient expectation, to see great Pompey pass the streets of Rome† (I. i. 42-43) This shows how the crowed seems to be easily swayed in their allegiance. This illustrates how fickle the people are and how they are able to quickly change loyalties to whoever is in power. Not much has changed in modern times. Most people still tend to follow whoever is in charge because they feel it is safer to stick with what everybody else is doing. This is an example of mob mentality. Mark Antony understands this fact about the people and uses it to his advantage when the conspirators later assassinate Caesar. The commoners’ new loyalty to Caesar is similar to the ease with which Cassius convinces Brutus (with no real evidence) that Caesar wants to be king and should therefore be murdered. This is another example of mob mentality. In Act III, Scene II, Brutus is the first to speak to the crowd after the death of Caesar. Although Shakespeare portrays the commoners of Rome as people who can be easily persuaded, he also shows how they are reasonable. The crowd decides that they will listen to Brutus before deciding on anything. One commoner yells out, â€Å"I will hear Brutus speak. â€Å" while another says â€Å"†¦When severally we hear them rendered. † Brutus then speaks to the commoners and explains why Caesar had to be killed for the good of Rome. He manages to convince them that Caesar was too ambitious and would have ruined Rome. The people, with their minds made up, begin to chant that they want Brutus to be the new ruler, forgetting all about how theyd recently been singing Caesars praises. They call Caesar out as a tyrant and that â€Å"†¦ We are blest that Rome is rid of him. † This lasts until Antony speaks. Antony is a far better judge of human nature than Brutus and he uses that to his advantage. He tells the crowd of Caesar’s good works and his concern for the people. Within minutes, Antony manages to turn the crowd against Brutus, Cassius, and the other conspirators, once again demonstrating the fickleness of the crowd. The scene at the beginning of Act I where Marullus and Flavius reprimand the commoners for being fickle foreshadows the events of Act III. Antony’s speech causes the people of Rome to become enraged. Brutus first sways them to the plight of the conspirators, but Antony manages to convince them to riot in the end. They become worked up and eager to cause violence. This causes them to kill the poet Cinna in Act III, Scene III. Cinna is in the wrong place at the wrong time. The mob demonstrates an act of herd behaviour, which is when individuals in a group act together without planned directions. They ask Cinna for his name and after learning what it is, they immediately attack him even Cinna explains that he is Cinna the poet, not Cinna the conspirator. The crowd, hungry for blood, kill the innocent poet anyway, explaining that they should. This shows how the crowd, in the heat of the moment, acts irrationally. They realise that he is the wrong Cinna, but they are so enraged, they slay him anyway. Still driven by fury, the commoners then decide to torch the homes of Brutus, Cassius, Decius Brutus, Casca and Ligarius. In the play Julius Caesar, Shakespeare uses scenes to comment on the nature of mob mentality. The scenes where the crowd is easily persuaded to switch allegiance is a realistic portrayal of the common people of Rome. Today, people are still as easily convinced to change their minds. The scene where Cinna the poet is killed shows a juxtaposition of both violence and irrational thought. Violence in that they kill an innocent man, and irrational thought for the completely unjustified excuse for doing so. This insight into the phenomena of mob mentality is accurate and still rings true in modern times.

Thursday, November 14, 2019

The Evolution Of The Pc And Microsoft Essay -- essays research papers

The Evolution of the PC and Microsoft   Ã‚  Ã‚  Ã‚  Ã‚  Xerox, Apple, IBM, and Compaq all played major roles in the development of the Personal Computer, or  ³PC, ² and the success of Microsoft. Though it may seem so, the computer industry did not just pop-up overnight. It took many years of dedication, hard-work, and most importantly, thievery to turn the personal computer from a machine the size of a Buick, used only by zit-faced  ³ nerds, ² to the very machine I am typing this report on.   Ã‚  Ã‚  Ã‚  Ã‚  Xerox started everything off by creating the first personal computer, the ALTO, in 1973. However, Xerox did not release the computer because they did not think that was the direction the industry was going. This was the first of many mistakes Xerox would make in the next two decades. So, in 1975, Ed Roberts built the Altair 80800, which is largely regarded as the first PC. However, the Altair really served no real purpose. This left computer-lovers still yearning for the  ³perfect ² PC...actually, it didn ¹t have to be perfect, most  ³nerds ² just wanted their computer to do SOMETHING.   Ã‚  Ã‚  Ã‚  Ã‚  The burning need for a PC was met in 1977, when Apple, a company formed by Steve Jobs and Steve Wozniak, released it ¹s Apple II. Now the nerds were satisfied, but that wasn ¹t enough. In order to catapult the PC in to a big-time product, Apple needed to make it marketable to the average Joe. This was made possible by Vi...

Monday, November 11, 2019

What if anything was surprising about the post-war economic recovery of Europe

In the immediate period after V. E Day there was a realization by all sides of the conflict that the Versailles Peace Treaty of 1919 had itself been one of the main catalysts to the Second World War. This meant that a new approach would need to be taken to reconstruct Europe and it would need to do so with a broader view of Europe as a whole. The Second World War inflicted appalling loses on resources, infrastructure, and, above all human lives. The war cost anything up to fifty million lives and displaced millions more. However although conditions were anything but propitious for economic growth a dramatic transformation took place over the next â€Å"30 glorious years†. Both Eastern and Western Europe†s economies were massively distorted by the demands of war; normal production ground to a halt and trade decreased further weakening Europe†s position in the world economy. The subsequent result of the unprecedented destruction was starvation and inflation together with a legacy of conflict that left Europeans mentally and emotionally exhausted. The fact that the war was the first to be directly targeted at civilians, both through ethnic genocide and warfare in urban areas (most destructively from the air), meant that economics would need to be at the core of any peacetime solutions. There were three elements to the economic impact that affected Europe, and the measures that were introduced to solve these crises paved the way for the turn-around that Europe experienced between the late 1940†³s and early 1970†³s. The first factor was the disruption to Europe†s productive assets, a rise in military production had exhausted capital stocks and many factories were themselves destroyed by the conflict. Industrial capitals such as transport and communication infrastructures were also debilitated. The second effect was of Capital loss, the colonial powers had been forced to dispose of foreign assets and had simultaneously accumulated huge debts. A drop in domestic consumption and investment also left their economies depleted. Thirdly European states (especially France and Britain) were under the obligations of the Lend-Lease agreements which sponsors like the U. S. A and other lending states had supplied to boost their war effort. Despite these extreme difficulties rehabilitation followed surprisingly quickly. In the west in particular there was rapid reconstruction and recovery, meaning the first phase of economic development lasted no more than ten years. In the east, where the scale of devastation and loss of life had been far greater, the process needed to go beyond mere rebuilding and the imposition of Soviet communist control meant that transformation would take significantly longer. The ‘super-boom† that began in post-war Europe can therefore be seen as somewhat of an economic miracle, with many of it†s features being the only positive repercussions of the war. In the west priority was given to rebuilding the infrastructure rather than to satisfying consumption needs (except food). At the same time the economic methods of John Maynard Keynes were being used to squeeze out inflation through financial controls, higher taxes and currency reform. Since controlling inflation added to unemployment and shortages in essential products, new social services were introduced to minimise these negative affects on the population, who after all were still recovering from the hardships of war. The Welfare States that were created also helped in getting the economies moving quickly. The other crucial benefit that the western states had over the communist east was the financial help they received from the U. S. A through Marshal Aid. Between 1947 and 1952 $23 billion was made available to Europe, this hard currency enabled Western economies to ensure their recovery by buying the goods they needed to reconstruct and modernise. So, while in 1946 West European production was only 8% of the world†s total, by 1950 it accounted for almost 20%. In the east, where the starting situation was far worse than in the west due to ferociously destructive battles and Nazi depredations, reconstruction was unimportant compared to the more immediate concerns of feeding and housing the vastly displaced population. In fact in the USSR more people died after the war had finished of starvation, than had during the actual conflict. The period was also witnessing huge social and political changes with Stalin consolidating his firm grip on power, the effect this had on the East†s economic recovery was negative compared to that of the West. Land was distributed to the poor and most industrial property was nationalised. However most importantly there was no support given to Eastern Block states by the U. S. A as Marshal himself distrusted Stalin and thought that he was planning to seize more of Europe. However, Stalin was only utilising the satellite states to help rebuild the soviet economy, yet these factors ensured there was no ‘boom† in the east for at least a decade. In the west when reconstruction was achieved growth was barely interrupted for the next thirty years until the oil crisis of 1973. The technological advances and new production methods during this period were another of the positive after effects of the war. New consumer goods such as televisions were the visible side of the booming economies and by the 1960†³s Western Europe was once again the largest trading block in the world with Gross Domestic Products up to eight times that of the first half of the century. All this was achieved without massive inflation because productivity rose enormously and capacity was fully used. However, to economic historians this economic revival can be seen as surprising and somewhat unexplainable. Technical factors played a part, with new sources of energy, more modern communications, new styles of management and new production practices all helping to streamline the economies. Most of these were derived from the war or the more advanced America, who†s economy was unscathed by war. Another factor was the more ‘hands on† approach taken by western governments in managing their economies. In this way they were able to stimulate a ‘mixed economy† which had elements of private finance and nationalised industries. Keynes ideal was to have no sector of the economy that did not have a government presence. He saw that the mistake of forgetting economics at Versailles led to the boom and bust that enabled nationalism to influence Europe. One other reason for these changes was to attempt to catch up the more advanced economies, most notably the U. S. A. The high levels of capital investment and the move of resources from agricultural to more productive sectors all benefited this goal. The actual stimulus to employment and trade that reconstruction created also kick-started the boom. Social elements also affected the economies of Western states. The ‘baby-boom† of the war years produced a younger and better-educated work force, who also reflected the impact of the new welfare provisions that had been constructed. As demographics changed the population was also modernised in other ways. Urbanisation began at a greater level to compliment the new industries that were developing. Also women, who had entered the work place during the war, meant that the work force was diversifying as well as specialising. Family structures were therefore changing, with the ‘nuclear family† being more mobile and functional. All of these factors helped ensure that the population was becoming more affluent and adapted to the new economy. This population was also becoming more at ease with buying consumer products as the burdens of the thirties and forties gave way to a more positive looking future. More money was also being spent in new industries such as tourism and leisure. This new wealth also meant that class structures were being eroded as a new economically independent middle class emerged. The West was also experiencing political stability, better labour relations and, by utilising the new attitudes in economy management, ensuring low unemployment. These factors all contributed vastly to the boom. Externally the protection that Western Europe was experiencing from the U. S. A helped growth. The Bretton Woods system that ensured exchange rate stability across the Atlantic until the 1960†³s was one part of this. Perhaps none of these factors can explain the surge in economic growth on their own. It was probably a fact that so many things came right at the same time and that the mistakes that had been made after the First World War were heeded. By 1970 the Western European economies had transformed beyond recognition, not only in size but also in organisation and geographical terms. One negative effect of this was the greater divergence from Eastern Europe that the new society exacerbated. It is easy to ask why this ‘economic miracle† was so surprising as the scale of destruction the Second World War wrought was so huge. However this was not the first time that Europe had needed to rebuild itself and governments had come to realise that they should forsake economics at their own peril.

Saturday, November 9, 2019

Religion as a Tool of Control Essay

â€Å"Religion is the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions. It is the opium of the people† (Marx 260). This statement implies that religion is a powerful concept that encourages people to accept their conditions instead of revolting against their plight. Indeed in the wrong hands, it can be perverted to justify countless atrocities and so be used as a tool of oppression. In her novel, The Handmaid’s Tale, Margaret Atwood portrays a dystopian society, a fictional republic called Gilead, whose rulers use the power of religion to validate their terrifying personal agenda. She satirizes the political system that uses faith to validate its mandate, and justify its more questionable laws. Clearly the use of religion for political purposes is one of the central themes of the novel; Atwood takes a set of fundamentalist religious beliefs followed by certain fringe elements in contemporary society and takes them to their logical end to highlight their true despotic nature. In Gilead, politics and religion go hand in hand. The Sons of Jacob use religion and psychological tactics to control the masses and bend them to their will. Consequently the republic makes extensive use of religious terminologies for example domestic servants are called â€Å"Marthas† referring to a domestic character in the bible, the soldiers are called â€Å"Angels† while the local police are the â€Å"Guardians of the Faith†. The ruling government officials are called the â€Å"Commanders of the Faithful†. Even the names of shopping stores have biblical references like All Flesh, Milk and Honey, Loaves and Fishes. The purpose of this extensive use of biblical language is to deceive the people of Gilead into believing that their rulers enact the will of God Himself. Moreover the government only adopts certain aspects of Christianity while it shuns those that it finds inconvenient. For example Aunt Lydia, a teacher to the handmaids, says â€Å"I’ve learned to do without a lot of things, you get too attached to this material world and forget spiritual values. You must cultivate poverty of spirit. Blessed are the meek. † (Atwood 110) at this point in the novel Offred notes that Aunt Lydia says nothing about inheriting the Earth. Thus the republic used religious justification to demand docile behavior from the handmaids. Therefore religion is used as a powerful political tool in Gilead. Women play a very limited role in Gilead’s society; biblical allusions are used to weaken their status. A Commander makes the following speech at the women’s prayvaganza. â€Å"Let the woman learn in silence with all subjection. But I suffer not a woman to teach, nor usurp authority over the man, but to be in silence. For Adam was first formed, then Eve. And Adam was not deceived, but the woman being deceived was in the transgression. Notwithstanding she shall be saved by childbearing, if they continue in faith and charity and holiness with sobriety. â€Å"(273) Therefore, by drawing an interpretation from a single biblical story the role of women is limited to reproduction. Moreover, in order to prevent the women from getting libertarian, secular ideas mass censorship takes place in Gilead. The country is cut off from the outside world as it does not even allow international television to be broadcasted; Offred notes this while watching the television â€Å"Serena clicks the channel changer. Waves, colored zigzags, a garble of sound: it is the Montreal Satellite Station being blocked. â€Å"(101) Furthermore all books deemed heretical by the republic are burned and women are not allowed to read at all, the bible is kept under lock and key so that the Commanders can read out only those parts that are prescribed by the government. Offred’s commander reads out the following passage from the bible on the day of the monthly ceremony â€Å"Give me children, or else I die. Am I in God’s stead, who hath withheld from thee the fruit of the womb? Behold my maid Bilhah. She shall bear fruit upon my knees, that I may also have children by her. â€Å"(112) This biblical tale, narrated in the novel by the Commander, forms the basis of the concept of a handmaid which is why it is given special significance in Gilead and it is also another one of the archaic stories from the bible that are used to enforce highly questionable obligations on women. Thus the women of Gilead are subjugated by a warped version of Christianity. Religion is supposed to emancipate man. But The Handmaid’s Tale depicts a society in which it is used to shackle people, to brainwash them, to force them to conform to a lifestyle permitted by their government. Margaret Atwood compares the people living in Gilead’s repressive society to rats trapped in a maze, she points out â€Å"A rat in a maze is free to go anywhere as long as it stays in the maze†(363). In fact those that rebel to the established norms are dealt with harshly; they are punished at a seudo-religious ceremony called the Particicution, where they are lynched to death by a mob of women for false crimes they did not commit. Regarding this, the dissident handmaid, Ofglen remarks â€Å"He wasn’t a rapist at all, he was a political. He was one of ours. â€Å"(350) What this entails is that the society in the novel is highly autocratic and it does not allow the freedom of expression, in fact it uses fear to control its citizens and induce thei r piety, as Offred notes â€Å"We must look good from a distance: picturesque, like Dutch milkmaids on a wallpaper frieze. Soothing to the eye, the eyes, the Eyes, for that’s who this show is for. We’re off to the Prayvaganza to demonstrate how obedient and pious we are. † (266) This highlights the peoples’ inherent paranoia, the fear of being found unfaithful, that has been slowly cultivated into their hearts and minds. Truly the establishment defiles the true spirit of religion by going against its very essence: the spiritual liberation of mankind. The use of religion for political purposes is one of the central themes of the novel; Atwood takes a set of religious beliefs followed by certain fringe elements in contemporary society and takes them to their logical end to highlight their true despotic nature. In conclusion, Margaret Atwood portrays a horrifying alternate reality in which religious fundamentalists dominate and religion comes to dictate every aspect of human life. The topic of religion carries a lot of significance in the novel; in fact the novel serves as a warning against the extremist views held by many modern think tanks.

Thursday, November 7, 2019

The Raven Essay Example

The Raven Essay Example The Raven Paper The Raven Paper yet when the birds single response continues to make sense in the context of his thoughts and outbursts of speech, he begins to look upon it as a prophet sent by God or the devil. The raven destroys any hope the speaker has about reuniting with lenore after death What is the plot? the speakers chamber at midnight on a cold dreary night in December What ia the setting? Details such as darkness, midnight dreary, fantastic terrors, and omnious bird, as well as details about the speakers distress, create a haunting mysterious mood that reflects Romanticisms dark side Which details contribute to the mood of this poem, and how do they illustrate the dark side of Romanticism? Death, loss, suffering, sorrow, evil, memory of death and loss; our worst nightmares What does the Raven Symbolize or represent in this poem? Like death, loss, and suffering, the raven is part of the speakers life and will remain so. The raven casts a shadow on the speakers life and seems to threaten the speaker. He comes unexpectedly and acts as it pleases without any concern for the effect it has on others. What theme or main idea do you think this symbolizes?

Monday, November 4, 2019

Understanding customers- analysing customers using mosaic Essay

Understanding customers- analysing customers using mosaic - Essay Example Understanding customers- analysing customers using mosaic It helps to increase customer loyalty and thereby thwarts customers from switching to the products offered by other companies. Mosaic UK is a useful tool utilised by many companies to develop their segmentation strategy based on the consumer classifications provided in the Mosaic profile system. First of all a detailed analysis of the Mosaic profile system developed by Experian plc is presented in this study. Next this study would include analysis of information reports prepared by Experian related to three retailers operating their business operations in United Kingdom. The customer profiling related to each of the three retailers would be compared to have an idea about its impact on the different marketing strategies followed by the organisations. Segmentation of customers is an important marketing strategy followed by the business organisations and its importance has also been included in this study. Next this report takes help of a case study for suggesting some consumer marketi ng ideas for some fashion retailers who might be interested to target a specific Mosaic Group. Experian plc has developed a system which helps in classification of the households in UK and has been named as Mosaic UK. It is a type of geo-demographic segmentation system which is available commercially. Consumer classification reports prepared through Mosaic UK are helpful in understanding the Behaviour, demographics and lifestyles followed by all the households and individuals present in UK. Understanding the consumer behaviour patterns in different parts of UK is critical to the success of any organisation because it helps the companies to develop products that best satisfy the particular needs and requirements of the customers. Mosaic UK is helpful to the organisations in three ways: The companies are able to increase the values of its customers through in-depth understanding of the behavioural patterns of their customers in UK The value of a particular location in which a company targets to sell its products is also increased through the development of proper marketing mix u sing information from Mosaic UK Mosaic UK is also helpful in assessing the risks associated with investing in a particular location in UK Thus Mosaic UK developed by Experian is thus an important tool to segment and classify consumers in UK based on various characterising features. The latest version of Mosaic UK that is available in the market now helps in classification of consumers present in UK into 67 different types which are spread over 15 distinct groups of people (Experian Mosaic, 2010). A brief overview of each of the 15 groups of people identified through Mosaic UK is given below: Group A: Alpha Territory – This type of group comprises of the most influential and wealthy individuals staying in UK. Group B: Professional Rewards – The managerial and executive classes of people are categorised in this group. Group C: Rural Solitude – This type of group includes people living in isolated cottages and small villages in UK. Group D: Small Town Diversity â⠂¬â€œ This type of group are classified as people living in small and medium sized towns in UK. Group E: Active Retirement – This group of people are aged over 65 years and are spending their

Saturday, November 2, 2019

Organizational Theory Design and Change Essay Example | Topics and Well Written Essays - 250 words - 1

Organizational Theory Design and Change - Essay Example The corporate staff is limited and there is a chief executive officer who governs the business. Functional departments work under the supervision of functional line managers. Functional structure accommodates specialists who can make rational decisions in their respective specialty areas. However, managers may be biased and work for their departments’ interests instead of the organization as a whole. As compared to the functional structure, the multidivisional structure is quite integrated and differentiated, both vertically and horizontally. In the multidivisional structure, there are operating divisions. Each of the operating divisions holds its own business. It is the responsibility of the top corporate officer to assign specific works to specific division managers on daily basis. These works include business strategy and related operations. The multidivisional structure enables corporations to expand operations. Units work with one another in harmony. However, units may oc casionally compete with one another because of the scarcity of resources like finance. Sometimes, it becomes cumbersome for separate units to coordinate with one another. In functional structure, the products vary in form, type and complexity, thus making the control difficult to achieve.

Thursday, October 31, 2019

Case problem Essay Example | Topics and Well Written Essays - 250 words - 1

Case problem - Essay Example It can be concluded that though a minor, he voluntarily accepted the risk involved in skiing. There was thus an express assumption of risk. That is supported by what was decided in Murphy vs. Steeplehouse Amusement Company, 250 N.Y. 479. The court ruled that one is solely responsible for outcomes of an activity in which the person takes part if the dangers are obvious and necessary. Contributory negligence makes the defendants not entirely liable. Neal’s’ conduct of skiing while being inexperienced and besides too young falls below a certain standard necessary for his own protection, and this conduct cooperated with the defendants negligence of selling the skies to a minor who was also inexperienced. That eventually harmed Neal. Neal would have avoided the injuries had he gone for lessons. That leads to another defense available to the defendants. It is comparative negligence, which in other words would be non-absolute contributory negligence. With this type of defense, Neal would not recover by percentage in which he was at fault for his damage. In this way, the damages are shared between parties according to their

Tuesday, October 29, 2019

Geography Essay Example | Topics and Well Written Essays - 750 words

Geography - Essay Example Physical determinism was heavily criticized and it was stated that the theory favored imperialism and racism. Therefore, it was recognized as inappropriate base for ethical considerations how interactions between people and nature, particularly, global land use, should be built. Environmental possibilism is not as strict as determinism and states that physical conditions determine human culture only to certain extent. In other words, people take to account their physical environment while building society, but are not defined by it1. Environmental probabilism extends the previous theory and argues that physical conditions allow for numerous variations in ways how people could interfere with nature. Particularly, the concept describes that there could develop a lot of probable human behaviors within one region2. In such way, environmental probabilism explains such phenomena as different cultures existing at the same areas and is one of the least controversial and most powerful geograp hical theories, which provide explanations what the relationship between humanity and surrounding is, how people are supposed to exploit natural resources and specifically could be used as valid guide for global land use considerations. 2. What is the most important human land use? What land use is the least important?   The main spheres, which are associated with human land use, include agriculture, mine-working, development of urban areas, deforestation in the process of wood harvesting in order to use it for further house-hold use and construction, using land for animal husbandry. Such heavy exploitation of land resources has led to various negative consequences like deforestation and irrigation of land3. According to IPCC Special Report on Climate Change (2000), there are seven spheres of human land-use activities, which essentially influence environment: â€Å"conversion of natural ecosystems to permanent croplands, conversion of natural ecosystems for shifting of cultivatio n, conversion of natural ecosystems to pasture, abandonment of croplands, abandonment of pastures, harvest of timber, and establishment of tree plantations† (Sutton, 2004).   On contrary the following categories are supposed to be less exploited in human land use: Land under Residential/Industrial/Transportation Facilities, Land under Protective Cover  (greenhouses and other urban use; vegetable growing, home gardening, residential parks, golf courses, etc.), Land under Temporary Crops Requiring Wetland Conditions  (wet-foot crops such as irrigated rice and jute), Land under Temporary Crops  (annuals; cultivated with crops with a growing cycle of under 1 year) (IPCC Special Report on Climate Change 2000) 3. Are global land uses sustainable? Are U.S. land uses sustainable?  Why or why not? According to An Overview of Key Environmental Issue, â€Å"land use refers to the purposes to which humans commit land cover such as forests and grasslands†4.   Nowadays it is commonly accepted that human land use could cause undesirable changes to ecosystem affecting land cover and land water greatly5. Such human activities as agriculture, logging, ranching, and industrial performance, lead to increased emissions of carbon dioxide gases

Sunday, October 27, 2019

A Definition Of Online Ordering Systems Information Technology Essay

A Definition Of Online Ordering Systems Information Technology Essay Online food ordering services are websites of local restaurants and food cooperatives set up for customers to select from the interactive menus provided so as the ordering process can take place. In order for ordering to take place, any sorts of internet capable devices which support complex web pages are used. People normally use computers to access into the food websites and place an order. Similar to ordering consumer goods online, online food ordering services also allow consumer to register and uphold an account at the Dominos Pizza website in order to make frequent ordering convenient. A consumer will look for favourite restaurant, browse from available items, and select delivery or pick-up. Payments could be made via credit card or cash. Partial of the payment will be given to the online food company. The pioneer restaurants to adopt online food ordering services are corporate franchises such as Dominos Pizza and Pizza Hut. Procedure Firstly, the customer needs to go the Dominos official website, www.dominos.com.my. The registration as a Dominos member is necessary if the customer order pizza via online for the first time. First step of the register process is entering the street name to locate the customer delivery address accurately for the delivery. After registered, click on the Order Now button. A log in box will pop up on the screen asking for the customer username and the password. After login the customer is able to start to order on desired food or drinks. Once finished ordering, click on submit. An e-mail for verification will be sent to the customer. Once verified, the delivery will send to the customers location within 30 minutes. After purchasing the pizza, customer can keep track of their pizza by GPS Tracker offered by Dominos Pizza. Payment is made subsequent to the customer when the Dominos employee delivers the pizza to the customer. Function: Ordering food online is becoming a norm for restaurants which offer takeout and delivery orders. Online food ordering is designed as it is cost effective yet an efficient system to satisfy the restaurants needs. The system is also designed for its ultimate flexibility and performance. The customers will be able to access into the company existing website and browse at their menu and select and place their orders on what they desire. Once the customer has confirmed their order, the system will either email or fax the customers order to the restaurant. The online ordering system also enables customers to order days in advance and the system will accomplish the order at the specified time. The online ordering system has been constructed to handle large amounts of orders simultaneously to prevent the system overload. This system is also flexible in a way, whereby customers are able to place online orders quickly, with just a click comparing to the tradition where orders were taken through the phone. More time and cost will be saved ordering online as phone bill is charged according to the time the phone is on the line. The system was used intended to meet the requirements of all of the clients. Internet database Online ordering is easy and convenient yet they have more to improve on their online ordering system. It is good that online ordering system has linked the customers information with the database of the system which facilitates the ordering of customers. In addition, customers information could be tracked easily from their database rapidly if they are regular customers. Advantages With the escort in of the 21st century, several of individuals have found out that it is basically easier to purchase goods online. This depends on the consumers preferences. Some people feel unsecure buying items online because they cannot have physical touch or sight with the items they wish to buy. In this case, some people prefer to have the pizza straight from the oven when it is served. Online ordering provides additional customer service such as delivery to the destination that they have requested for. Customers can view the entire menu and all special offers via official website though online. The system records customers orders when purchasing has taken place. Extra services are provided to customers for example like estimated delivery carryout times and track their pizzas position using the GPS Tracker accessible on the website. When ordering via online, even throughout a busy period such as lunch or dinner time, customers would not have a problem in contacting Dominos Pizza and placing their orders. The customers just need to order via online and the system will automatically generate and put it on queue. Online ordering records and stores past records of orders made and allows the customers to view them anytime during their online ordering session. These records will store at the database. The biggest advantage to order pizza online is that the customer can save a lot of time and effort. Customers can decide to complete their orders within seconds or take their time the customer wishes. There are no time limits for them to complete their orders, thus, customers can take their time to order. Instead of planning out time in daily schedule to go out and make a purchase, the consumer can instead go to the website when they have a free time at work or at home late at night, and look up the product that the customers are considering to purchase. The customers can view the full menu and can order any combination of food while the prices are displayed and calculated as they go. It is much easier for a customer who is wished to make large and complex orders online because the customer can order in patiently, consider the options, and calculate different pricing schemes. Consequently, a customer can take a look at products late at night. Even though the Dominos Pizza stores have closed for the night, customers can place orders for the next day while the website still running and available to make pre-order. This means that even after a long day at work and going back home to meal with family, the customer still have time left to go online and look for the product they want to purchase. The Internet is there is open 24 hours 7 days, and is always willing to let the customer to come make pre-order. By going online, the customer do not have to worry about the hassles, such as when they decide that it is time to check out, they do not have to waste the extra time queuing in line. By ordering online, the customer can also take advantage of deals that are only offered to online customers, and often find products that wouldnt be available at a walk in store and special offers are given to online customers. Customers who order pizza online are proven to order more because they dont feel hasty while ordering, as the customer often does over the phone when using phone order. In addition, online ordering increases the amount of customers who visit the Dominos Pizza official website. It also gains customer satisfaction and loyalty throughout the company. Due to its convenience of online purchasing service, customer purchase frequency also may increase. The company eliminated or reduced labour costs associated with manual order taking due to technology computerize replaced labour usage. For the Domino Pizza Company, the online ordering system accepts both online and traditional coupons to attract more customers. Mackay (2008) claimed that Customers who order on the web tends to order more because they have a menu in front of them. With internet, there will be fewer errors on the orders or miscommunication among customers and the employee who taking orders. Compare to phone call ordering, online ordering pizza make fewer mistakes. When during the phone call order, the customer may order wrong item without realizing it. The pronunciation of certain words might lead to order the wrong product. Besides, it provides timely service. The system examines all food orders prior to the completion and corrects human errors. Also, with this system, the registration of online guests is utilized to create valuable marketing campaigns. Online Ordering provides the wonderful solution for office lunch orders. The customers can orders without the hassle of using phone call to order the pizza. The customer can take their time and get the pizza in time. The Dominos Pizza website guarantees that the message, promotions and add-on offers are well delivered to the customers. In financial factor, online ordering system increase the efficiency and cost effectiveness of the ordering operations. For the advertisement, it can create easily or upload promotions to the Dominos Pizza website. For instance, this system can increase the customers guest check automatically by customer email by suggesting upcoming sells for additional products. Online ordering increases in sales of goods in the Domino Pizza Company. Disadvantages The trend of shopping online, especially ordering pizza online has gradually been significant in the last decade and online sellers are expected to have improvements on the volume of sales after website features and services altered. There is no doubt that the customers can find great deals online and so many different products which may not be even available in regular stores. By the way, there are certain disadvantages of online ordering. Normally when we shop from a regular store, we can go directly to a salesperson face-to-face to enquire and clarify our doubts regarding the food we ordering. It is possible that customers would have a wrong idea of what the products and services is about as the customers and the employee cannot deal face-to-face for a clear explanation. Another disadvantage is that a lot of companies which sells online state that customer have to pay for the shipping and delivery charges depending on the weight of the product the customer orders. Only a few companies with websites offer free shipping services while some companies provides free shipping services only if the customer has a total purchase of prices exceeding a certain amount. The shipment fee charged often is one of the reasons that customers would not like to order goods online and does not guarantee that the goods delivered will be in good shape. However, a company must consider on the target market they would like to focus on promoting their products and services to. The elderly are most unlikely to order goods online due to their knowledge of operating a computer. Therefore, if the target market includes the elderly, a traditional service has to be provided to them. Online connectivity issues are the greatest disadvantage for online ordering. The customers add items in online shopping cart, enter information and press submit. The confirmation screen might time out when the internet has an unstable connection. The online customers would not know whether the order has been made or not while reloading the page may cause several billing or several orders. Moreover, customers may also make human errors, such as ordering the incorrect item. This can occur when the customer attempts to place an order. The customer may have accidentally clicked on the wrong item while placing their orders through the website. Even if the consumer clicks on the correct product and provides an accurate product number there may still be mistake made in the ordering process if there are options associated with the item. This problem can be rather disturbing because the consumer will get agitated when the incorrect item is received and therefore, loses customers loyalty towards the company. Another disadvantage is that purchasing online would mean that personal information has to be given to the company when purchasing is taken place. Some companies take advantage of this feature. By purchasing on the Internet, the customer would have to take the risk of having their information taken by online companies and misused. Though this is a very rare occurrence, it is more likely to happen online, than in person. To avoid personal information from being exposed, customers would usually look for a trustable company to purchase goods from. More often, what people dislike about online purchasing is that delivery services are only restricted to certain areas. As a result, people living in rural areas are at a disadvantage whereby they will need to go to the destination whereby the company is able to deliver. Impact of the Technology Dominos Pizza is the first pizza delivery company that launch online ordering system and one of the most recognizable pizza brands in Malaysia. Online ordering has been great in this era of time, where communication taking place thru the internet. The company stated the pizza that order via online in Malaysia take up about 8 to 10 percent of the overall sales. On average, Dominos sells over one million pizza daily across the global. The technology helps the Dominos Pizza gain great revenue over other competitors like Pizza Hut which offer online delivery service as well, McDonald and Nandos which order by phone call. Technology has hastily taken over many jobs whereas technology also creates new jobs towards the organizations. Due to the implementation of the online ordering system for the Dominos Pizza, the company might require some web developer to maintain the website and the database. The organisations leadership and managers need to be change and they recognise the need to adapt and change in response to their vision, aim, shareholder expectations and consumer tastes for example the Dominos Pizza need to set new regulation and IT code of conduct to manage the Dominos Pizza website. Internet Application Similarities Dominos Pizza makes use of E-commerce, meaning transactions over the internet, ordering food online can be an example, pizza- a customers favorite, and additional menu items includes chicken finger`s, fresh salads and sandwiches. At the end we all enjoy all the benefits that the internet serves to the Dominos Pizza. The Domino`s Pizza uses a high-speed connection to access the internet, and with use of the internet they have a domain name, www.dominosoline.com. By the use of the internet is the ultimate tool in marketing, means they can reach an even wider population. Domino`s have they own website that they operate on is secure and hence digital certified thus providing the user to browse safely. They have built secure internet architecture to safeguard the data that they collect online, example can be advertisement boards. The Dominoes Pizza uses internet browsers to surf the web and consists of other useful features which are used to make ordering a pizza as easy as possible, apart from that you can do everything on their site from browsing the menu and ordering a special pizza`s and furthermore tracking the customer pizza in real time from order to delivery. Differences In terms of difference we see that E-mails sent to customers by the Domino cannot be replied back therefore it help in eliminating the risk of acquiring any Spam without the need to make use of freeware or encryptions. This System does not incorporate chat services, newsgroup or message boards to any user. The System does not incorporate any file transfers over the internet, be it downloading or uploading. Recommendations According to the similarities and the differences, we see that the advantages and the disadvantages of using ordering online; several recommendations are advised to be considered by Domino`s Pizza for them to enhance their services and operation and performance. Ordering food online should be more dynamic and helpful to the customers by enabling them to send instant messages to the customers notifying them on cancelled orders via emails, phones or fax informing them about the dynamic change, and providing them with other feasible alternatives. The interface of the ordering food online should be implemented to support more functionality like incorporating tighter security measures. This will allow the user to have more interaction with the system and test the system of its fullest potential. Ethical Legal Issues Computer Ethics Computer ethics is the moral guidelines that govern use of computers and information systems. For example, unauthorized use of computers and network, software theft, information accuracy, intellectual property rights which is the rights to which creators are entitled for their work, codes of conduct and Information privacy According to James H. (2000), computer ethics is the study of the nature and social impact of computer technology and the corresponding formulation and justification of policies for the ethical use of technology. Information privacy is one element of the computers ethnics. Dominos Pizza Malaysia acknowledges and respects the privacy of individuals. This policy covers the personal information that Dominos Pizza and its franchisees hold and locate the way in which Dominos Pizza and its franchisees will use, manage and protect the customer personal information when the customer visit any of Dominos Pizza websites, or place an order with one of the stores. In additional, Dominos Pizza is concerned about the information accuracy of customers. Dominos Pizza will take reasonable steps to ensure that the personal information collected is accurate, complete and up-to-date. The customer can access and request correction of any personal information concerning the customer at any time. The customer may also request that the personal information be deleted at any time. Dominos will take reasonable steps to protect personal information from misuse, loss and unauthorised access, modification or disclosure. Cookie A variety of ways to safeguard personal information is installing a cookie manager to filter cookies. A cookie is a small data file sent from a web server that is stored on the computers hard drive. Cookies allow the customer to recognize their computer while the user is on the website and customize the customer online experience and make it more convenient and browse the website browse faster for the customer. This file enables to track visitor to the website and records certain data concerning that visit, such as the web pages that the customer viewed in order to access to the website. The use of cookies by Dominos Pizza enables the server to record the customer preferred language for navigating the website and improve the functionality of the website. Cookies are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. Most web browser applications for example Microsoft Internet Explorer have features that can notify the user when the computer receive a cookie or prevent cookies from being sent. If the users disable cookies, however, the user may not be able to use certain personalized functions of the website. Encryption When Dominos Pizza receives or sends data via its website, it uses recognized industry standard encryption technology. Encryption is the translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, the authorized person must access to a secret key or password that enables the user to decrypt it. Unencrypted data is called plain text whereas encrypted data is referred to as cipher text. Dominos Pizza is using Voltage Securitys Secure-mail encryption package to protect internal and external company e-mails. According to Anderson (2007), the manager of network security of Dominos Pizza, he claimed that the move is part of a corporate-wide data loss prevention initiative to avoid accidental loss of private or proprietary information. He realised that e-mails being sent to partners and suppliers, such as insurance providers, may contain information like social security numbers that must be encrypted before sending. The decisions about encryption will be made based on pre-set policy, not by individuals on a one-off basis Secure-mail will automatically flag e-mails with sensitive data and encrypt them automatically prior to sending. Recipients will be able to read protected messages without having to download and install client software. This image show how the encryption works Image Source: http://www.outsourcing.st/uploads/images/public-key-encryption-example.gif Privacy Laws Privacy laws have been set by Dominos Pizza for example like how Dominos Pizza collects customer information and how they use customer information. As Dominos Pizza continuously improve and expand their services, the policy might change from time to time. Whenever necessary, check the website regularly to stay informed of any updates. The policy is effective as from December 2009. Dominos Pizza reserves the right to modify or supplement the policy at any time. If a material change to the terms of this policy is made, Dominos will post a notice on its homepage and a link to the new policy. Dominos Pizza does not provide personally identifiable information to unaffiliated third parties for their use in marketing directly to the customer. Dominos Pizza may use unaffiliated companies to help it maintain and operate its website or for other reasons related to the operation of its business, and those companies may receive the customer personally identifiable information for that purpose. Personal information that the customer submit to Dominos may be disclosed to a third party such as the suppliers who are employed to provide some of the services such as mailing houses. For example, if the customer place an order via our internet order system, the customer details will be passed on to VeriSign, who receive the customer credit card details for internet order payment. VeriSign is a secure internet payment gateway that secures the customer credit card number during transmission. Dominos will not collect, use or disclose sensitive information such as information about racial or ethnic origins or political or religious beliefs except with the customer specific consent or in the circumstances permitted in the Malaysian privacy laws or any other related laws in Malaysia. Recommendation The customer can protect their privacy by fill in necessary information on registration forms, rebate and warranty. The customer can limit the amount of information provide to the websites, fill in only required information. The customer is encouraged to set up a free e-mail account and use this e-mail address for merchant forms such as ordering a pizza. In addition, sign up for e-mail filtering through the Internet service provider or use an anti-spam program, such as Brightmail. Do not reply to spam if necessary. Security Before I start to write about similarities and differences between the security issues and dominos pizza ordering online, we should know the first goal to security issues keep users safe and dominos pizza online need this service to save customers information from loss or damage. Similarities All of the security that Dominos Pizza executes and makes use of it is to win the customers reliance. Dominos company try always to gain the customer and security companies by providing appropriate for the users. All of them looking for renewal ideas, offers and Inventions like new recipes for pizza and such us security program scans the files and codes and automatically pass to the company site on the Internet and to compare these codes and the company will renew the information. All of them need the computer. Viruses, worms and Trojan horses hurt the security and hurt dominos pizza online also because dominos company using internet and company want save Privacy such us security the amendment or change within the Software Protection. All of them has specifically plan. All of them use internet explain, dominos use internet to make ordering easy for all people who using internet and also order what over the people want from dominos. Security fabricate because the people how use internet need to save the information also dominos company need the security to save data from steal or loss. Challenge and Competition. Security companies compete with each other in the services companies provided for the user to gain users satisfaction and also dominos company using advertisement in TV, newspapers and web sites compete with dominos many companies and restaurants such as pizza hut stubborn challenger for dominos. Differences: Security issues Dominos pizza online Security is software. The main benefit of the program is a firewall that works to protect the device during work on the Internet and this wall protects you from hackers Dominos pizza is restaurant best services through company web page Security is very important and indispensable to save the information away from the players and hackers. Dominos pizza is not important, because there are many restaurants that provide the same services also, therefore one cannot loss anything from not eating from pizza rest restaurant. Protection service and Information systems and prevent any person from entering except by permission of the user to our system Service request and this service is available to request through the website Problems in security: All off Virus Anti-Virus, Kaspersky, Nod32, Norton and AVG did not reach full perfection each of them has many flaws and errors such us program size and some of them has the property to delete without permission from user or some of this make system slow. Conclusion Stepping into the world of modernization, majority of the services are being computerized and programmed in a specific system to simplify and reduce labour work. It is a wise decision for Dominos to adopt online food ordering system due to its convenience and user friendly. Dominos website which provides online ordering also have saved profile of signed up customers, including full name, contact number and also complete address for delivery. It prevents mistakes of jotting down the details if customers order through phone call. Besides, Dominos have also kept a record of previous orders so that customers can refer to previous selection of their favourite pizzas. This online ordering service will undoubtedly attract more customers because Dominos allow customers to place an order via internet today and request for delivery on another day. The delivery time is also available at any time according to customers needs from 11.30am till 11.30pm. Another great service provided in online ordering service is Dominos have specifically engineered the Great Pizza Service Tracker that provides customers an up-to-date status from the moment customers place orders to the moment the pizza leaves the store. The status starts from order placed, preparing, baking, boxing, packing, ready for delivery, and lastly the pizza is ready for delivering. In conclusion, Dominos has successfully keeps their customer loyal is partly due to the wide usage of online food ordering service. This service has not only minimize mistakes while placing an order, it has also provides maximum satisfaction for customers during the selection of food. Recommendation According to our research about Domino`s Pizza, several recommendation are advised to be considered by the company to improve their services and operation performance: Planning Domino`s company needs an effective advertising structure or plan, in this case it will improve customer relations. The domino`s company needs to increase the speed and efficiency of pizza making, therefore means that they can cope with larger amount of customers and having long customer relations. Performance management Domino`s company should check how the employees are doing for example how they analyze the performance of the company. Employees are required to interface directly with the customers to improve better understanding; another thing is that the employees need to make certain decision in the company rather than waiting to be told what to do and how to do. For Domino`s to be successful, the employees need to work hard so that they can reach the objective the company. I will recommend the employees should be made happy for example, good working condition and to be treated fairly. Vision Domino`s company needs to improve on their sales which at the end will inevitably lead to more profit and fame also. The Domino also has to break in and expand and do well in the Malaysia market.